.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in equity capital yearly, have actually brought up nearly $360 thousand until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That stagnation is because of market concentration, enhanced regulative pressures, and also economic uncertainties.ADWEEK consulted with 5 VCs that remain to purchase adtech firms, despite these obstacles, regarding what they are seeking and also what they steer clear of. Probably unsurprisingly, these real estate investors are targeting options in privacy-focused modern technologies and industry-specific regions such as hooked up TV.